How to Use the GA4 Demo Account

Content Marketing, Google Analytics, Google Data Studio, Technical SEO / Tristam Jarman

You might be wondering how to use GA4 without messing up your own data and analytics account. If you haven’t set up and used GA4 before, how can you access data and GA4 to explore GA4’s new features? 

How To Use Google Analytics 4 for Marketing

Content Marketing, Google Analytics / Tristam Jarman

Do you work in Marketing and want to know how you can use Google Analytics 4 to improve your marketing? Did you know that Universal Analytics is shutting down? As of the 1st of July 2023, Universal Analytics will stop collecting data.

How to use Google Search Console

Content Marketing, Google Search Console / Tristam Jarman

Did you know there is a treasure trove of data in your Google Search Console? This data can help you double your traffic to your website. But before we dive into that. Let’s take a step back and look at what Google Search Console is, how it works and check that you have it installed.

You can use the links below to jump to the section you want to read. Plus there are video explainers throughout.

GA4 Checklist for Beginners

Content Marketing, Google Analytics / Tristam Jarman

If you’ve not yet set up Google Analytics 4, then this is the time to do it. Let’s look at how to do this from scratch and get you started collecting data into your GA4 property today.

Why, When & How to Start Your Website Audit

Content Marketing, Technical SEO / Tristam Jarman

Do you know what issues your website has, do you know what’s holding your SEO efforts back and possibly alienating your visitors. Is your website hating on search engines and not even knowing it. You could be losing money, leads and much more from not doing a website audit. 


Content Marketing, Google Analytics, Google Data Studio / Tristam Jarman

Do you ever hear or say ‘we do SEO but don’t really check Google Analytics’ or ‘we do SEO but don’t know where to look in Google Analytics’. Then you are in the right place… Keep reading and you will never ask these questions again.

Unlock (not provided) Data in Google Analytics with Keyword Hero

Content Marketing, Google Analytics / Tristam Jarman

Recently I hosted ‘Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization’ with the awesome Clayton Wood and Gaetano DiNardi. It was an absolute blast so check it out if you haven’t had a chance.

Content Writing with SEO in Mind

Content Marketing / Tristam Jarman

Are you an excellent copywriter yet you’re new to SEO. You’ve heard about keywords, someone mentioned making sure your on page elements are all covered. You looked in the mirror and thought what is this all about?

Have no fear, here’s a short guide that will help you to smash your next piece of content.

There are a number of key elements that you should be covering when it comes to writing content with SEO in mind.

How to Easily Come up with New Content Ideas

Content Marketing / Tristam Jarman

We’ve all been there. It’s time to create some new content for your website. Yet you just don’t know where to start…

Here are some quick tips to get those creative juices flowing and set you on the right track to creating new content ideas. This is by no means an exhaustive article on every way to generate content ideas. We put this together for anyone looking to easily be able to change their mindset and help them get started with creating content for their website.