Recently I hosted ‘Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization’ with the awesome Clayton Wood and Gaetano DiNardi. It was an absolute blast so check it out if you haven’t had a chance.
This is a question we’ve heard a number of times. Scratching heads and pacing around, trying to figure out why there has been an anomaly. A drop in traffic?
The first thing we always discuss to clients is do you have your Google Analytics code on all necessary pages? In most cases you might not be sure.
Google Analytics is a free and powerful tool. Remember though that it’s a tool that needs to be set up for you and your business. Many people just open a GA account, add the code to their website and think that’s it. Job done. Sadly that’s not the case.
Are you an excellent copywriter yet you’re new to SEO. You’ve heard about keywords, someone mentioned making sure your on page elements are all covered. You looked in the mirror and thought what is this all about?
Have no fear, here’s a short guide that will help you to smash your next piece of content.
There are a number of key elements that you should be covering when it comes to writing content with SEO in mind.
We’ve all been there. It’s time to create some new content for your website. Yet you just don’t know where to start…
Here are some quick tips to get those creative juices flowing and set you on the right track to creating new content ideas. This is by no means an exhaustive article on every way to generate content ideas. We put this together for anyone looking to easily be able to change their mindset and help them get started with creating content for their website.
Foreword: Purple Smudge is a digital marketing agency that’s almost 4 years old. Purple Smudge is also a start-up business that Tristam and I built from nothing, born from a conversation over a cup of coffee. It’s our labour of love, its not just a business, it’s a new way of life. The lessons we have learnt along the way have been the sole reason we have been able to build a business and make it a success.
There is a huge amount of data and a wealth of insights locked away in Google Analytics. Still to this day many find it hard to present this data in an easy to consume, shareable format, which is beautiful too. Is this the Holy Grail? Well the time has come… drum roll please… Welcome to Google Data Studio.