CRO - CONVERSION RATE OPTIMISATION AT PURPLE SMUDGE
Do you know how a visitor uses your site? Where do they go and what actions do they take? Do you know that your website might have barriers in place that are stopping visitors from converting?
Here at Purple Smudge we understand the true value of Conversion Rate Optimisation. We are able to identify both the blockers and the opportunities your website holds.
Put simply conversion rate optimisation is a process where by you look to increase the percentage of visitors to a website that convert into customers, or take any desired action on a webpage.
**Remember small changes reap big results**
A simple way to understand Conversion Rate Optimisation… visualise a Supermarket. Years and years of trialing different designs and product displays have been tried and tested. These tests have led to the standard design we see used by all large supermarket chains. It doesn’t matter if you are visualising Tesco, Sainsbury’s or the Co-op they all use the same format. Why? Because it works, it’s a simple as that. The optimum user experience has been found. Let us find yours…
CRO is the process to find the optimum user experience that achieves the result to match your business objectives. Analysing the conversion funnel and all touch points within enables the team at Purple Smudge to systematically run a variety of split tests to measure conversion flow and audience behaviour.
The opportunity to optimise based on conversion is at your fingers tips, we help unlock the opportunity and optimise this to support your business goals.
Is your website user friendly? Do you clearly understand your conversion funnel from all sources? Work with us to help set the bar. Become the website that everyone else mirrors. Call us, we can help.
HAVE UNANSWERED QUESTIONS?
We feel we have good traffic levels coming to the website, they’re just not converting. What do I do? Let us look at your website and conversion funnels. There’s a solution to every problem
I want a CRO audit. No problem let’s get discussing your objectives and kick that audit off
I’m doing some CRO but not sure on the results and what to do next. Let us look at the data and insights and help create a CRO strategy for you
I don’t know where to start? Give us a call today, the team are waiting for you
Not answered your question then drop us and email today.
Below are some of the services we offer. So what’s next? Get in touch and let us help your business grow and ‘Connect you with your customers’