This is a question we’ve heard a number of times. Scratching heads and pacing around, trying to figure out why there has been an anomaly. A drop in traffic?
The first thing we always discuss to clients is do you have your Google Analytics code on all necessary pages? In most cases you might not be sure.
Google Analytics is a free and powerful tool. Remember though that it’s a tool that needs to be set up for you and your business. Many people just open a GA account, add the code to their website and think that’s it. Job done. Sadly that’s not the case.