How to Use the GA4 Demo Account

Content Marketing, Google Analytics, Google Data Studio, Technical SEO / Tristam Jarman

You might be wondering how to use GA4 without messing up your own data and analytics account. If you haven’t set up and used GA4 before, how can you access data and GA4 to explore GA4’s new features? 

How To Use Google Analytics 4 – Tutorial for Beginners

Google Analytics / Tristam Jarman

In this article, we’ll be looking at Getting Started with Google Analytics 4 for beginners. If you’re new to GA4 then you are in the right place to get started.

How To Use Google Analytics 4 for Marketing

Content Marketing, Google Analytics / Tristam Jarman

Do you work in Marketing and want to know how you can use Google Analytics 4 to improve your marketing? Did you know that Universal Analytics is shutting down? As of the 1st of July 2023, Universal Analytics will stop collecting data.

How to use Google Search Console

Content Marketing, Google Search Console / Tristam Jarman

Did you know there is a treasure trove of data in your Google Search Console? This data can help you double your traffic to your website. But before we dive into that. Let’s take a step back and look at what Google Search Console is, how it works and check that you have it installed.

You can use the links below to jump to the section you want to read. Plus there are video explainers throughout.

GA4 Checklist for Beginners

Content Marketing, Google Analytics / Tristam Jarman

If you’ve not yet set up Google Analytics 4, then this is the time to do it. Let’s look at how to do this from scratch and get you started collecting data into your GA4 property today.

Why, When & How to Start Your Website Audit

Content Marketing, Technical SEO / Tristam Jarman

Do you know what issues your website has, do you know what’s holding your SEO efforts back and possibly alienating your visitors. Is your website hating on search engines and not even knowing it. You could be losing money, leads and much more from not doing a website audit. 


Content Marketing, Google Analytics, Google Data Studio / Tristam Jarman

Do you ever hear or say ‘we do SEO but don’t really check Google Analytics’ or ‘we do SEO but don’t know where to look in Google Analytics’. Then you are in the right place… Keep reading and you will never ask these questions again.

Understanding your Location in Local SEO

Google My Business, Local SEO / Tristam Jarman

On 18th September 2019 I had the pleasure of hosting the SEMrush webinar ‘Understanding your Location in Local SEO (UK)’. I was joined by the awesome Tim Capper and Felipe Bazon.

If you missed the webinar, fear not you can watch it back.

Unlock (not provided) Data in Google Analytics with Keyword Hero

Content Marketing, Google Analytics / Tristam Jarman

Recently I hosted ‘Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization’ with the awesome Clayton Wood and Gaetano DiNardi. It was an absolute blast so check it out if you haven’t had a chance.

What’s Happened To My Google Analytics Data?

Google Analytics / Tristam Jarman

This is a question we’ve heard a number of times. Scratching heads and pacing around, trying to figure out why there has been an anomaly. A drop in traffic?  

The first thing we always discuss to clients is do you have your Google Analytics code on all necessary pages? In most cases you might not be sure.