SOCIAL MEDIA AT PURPLE SMUDGE
Social Media Marketing is a key tool in strengthening your brand ‘noise’. Social has far since evolved from a casual chat platform and the power of Social Media has evolved to support the growth of digital search and conversion strength.
As a Social Media Marketing Agency Purple Smudge understand that creating contagious, measurable concepts harness the real power of Social Media. Social Media is extensive in terms of reach and impact and can support with brand awareness, deep links to your website, direct advertising through paid social, engagement etc. the list is endless.
VALUE OF SOCIAL MEDIA
The team here at Purple Smudge understand the value of Social Media and work with various platforms to support integrated digital objectives. Content is tailored to the platform for which it will be used, with measurable results the performance of Social Media can be attributed to various digital goals i.e. uplift in conversions, visitor increase to the website, product popularity and brand awareness.
We have far surpassed the days when the only metric for success were likes and follows. With advanced social analytics we are now able to measure engagement and reach along with a broader range of metrics. This combined with additional data collection through web analytics we can directly attribute to activity to website performance.
If you feel that your business would benefit from social exposure or simply you’re not sure how or where to start then drop us a line. Social should always be part of an integrated digital strategy.