PAID SEARCH AT PURPLE SMUDGE
The team here at Purple Smudge bring with them a wealth of knowledge surrounding Pay Per Click. Working on and leading campaigns for Electrolux, Harper Collins, Fat Face, Floris to name just a few. We understand both the simplicity and the complexity of PPC is of paramount importance if you are looking for maximum impact.
PPC is the most commonly recognised form of paid search and often the most misunderstood. Here at Purple Smudge we have seen a number of businesses unfortunately make the same mistakes time and time again. The common misconception with PPC is that it’s simply a case of buying a keyword to achieve top positioning within SERP’s. We use a range of industry defined PPC best practice techniques combined with our expert knowledge and experience to ensure all campaigns are generating the results you desire.
Whilst all marketing efforts are measurable PPC is more instantaneous therefore more competitive as a channel. We work to high impact ROI’s which require an in depth knowledge and understanding of the Pay Per Click model. Working across verticals and ensuring a cross channel integrated approach we are able to create high impact PPC campaigns.
Understanding the need for reach and relevancy pre-click ensures maximum results post click. Complete ownership of the user journey through Pay Per Click campaigns offers the opportunity to create unique conversion paths. Continuous A/B testing pushes your PPC campaign from strength to strength reducing cost and maximising goal conversion.
GOING BEYOND PAID SEARCH
Paid search extends beyond PPC, using Display Marketing we use a sophisticated approach using contextual ads that are well received by users with each campaign carefully controlled to ensure optimum placements with frequency capping in place to control spend. Display Re-Marketing can drive conversion rates and increase brand awareness in ways that other mediums can’t. The Display network has been avoided by a range of businesses due to it’s historically miss understood value. Here at Purple Smudge we are a PPC Agency that understands the value of cross channel utilisation and where applicable create a range of touch points to support the user journey. With the recent changes to SERP’s to introduce reduced visibility of Search ads Google Shopping has a huge impact on a retail business. Optimised through product attributes we begin to move away from keyword controlled management and let your products speak for themselves. Priding ourselves on our custom label formula we provide greater relevancy of products which then extends your reach to match a user search query with greater visibility.
Are you getting maximum ROI from your paid search campaigns? Do you want instant results? Let’s have a chat about what paid search can do for you.