CRO AT PURPLE SMUDGE
As part of a full service digital marketing agency Purple Smudge understand the true value of Conversion Rate Optimisation.
A simple way to understand Conversion Rate Optimisation… visualise a Supermarket. Years and years of trialing different designs and product displays have been tried and tested. These tests have led to the standard design we see used by all large supermarket chains. It doesn’t matter if you are visualising Tesco, Sainsbury’s or the Co-op they all use the same format. Why? Because it works, it’s a simple as that. The optimum user experience has been found.
• The layout works for ease of navigation
• Prices are displayed clearly with special offers clearly highlighted and often grouped together at the end of the aisle
• Products of similarity are grouped together, which makes it easier to find what you are looking for
These are just a few tried and tested results the team recognise here at Purple Smudge and the list could go on and on. CRO is the process to find the optimum user experience that achieves the result to match your business objectives. Analysing the conversion funnel and all touch points within enables the team at Purple Smudge to systematically run a variety of split tests to measure conversion flow and audience behaviour.
The opportunity to optimise based on conversion is at your fingers tips, we help unlock the opportunity and optimise this to support your business goals.
Is your website user friendly? Do you clearly understand your conversion funnel from all sources? Work with us to help set the bar. Become the website that everyone else mirrors. Call us, we can help.